Privacy Policy
Last updated: June 1, 2026
Overview
Untapped Revenue collects personal information to provide and improve its marketing services for fitness studio owners. This policy explains how we collect, use, retain, and protect your data, and describes your rights regarding your personal information.
Information We Collect
We gather several categories of information:
- Personal identifiers: Names, email addresses, and phone numbers provided directly by you when booking a call, completing a form, or interacting with our services.
- Business information: Details about your fitness studio, including location, size, and marketing goals, that you share with us during onboarding or consultations.
- Automatic data: Internet Protocol (IP) addresses, browser details, pages visited, session duration, and device identifiers collected when you use our website.
- Tracking technologies: Session and persistent cookies to monitor website activity and improve user experience.
How We Use Your Information
Untapped Revenue uses collected information to:
- Maintain client accounts and fulfill service agreements
- Communicate with you about our services, updates, and offers
- Schedule and manage strategy calls and onboarding sessions
- Analyze website usage patterns to improve our platform
- Evaluate the effectiveness of our marketing and outreach
- Comply with legal obligations
We may also utilize data during business transactions such as mergers, acquisitions, or asset transfers.
Data Sharing Practices
Personal information may be shared with third-party service providers who assist in operating our website and delivering our services (e.g., CRM platforms, email tools, scheduling software). These providers are contractually obligated to protect your data and may not use it for their own purposes.
We may also disclose your information to business partners or affiliates with your consent, or when required by law, court order, or to protect the rights, property, or safety of Untapped Revenue, our clients, or others.
Data Retention
We maintain the following retention schedules:
- Client account information: Retained for the duration of the client relationship plus up to 24 months after account closure.
- Support and communication records: Up to 24 months after the last interaction.
- Analytics and website data: Up to 24 months from the date of collection.
Your Rights
You may request to access, update, amend, or delete your personal information at any time by contacting us directly. We will respond to all reasonable requests within a reasonable timeframe.
Children's Privacy
Our services are not directed at anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you believe a minor has provided us with personal information, please contact us and we will promptly remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
- Email: hello@untapped-revenue.com
- Website: untapped-revenue.com